Monday, June 17, 2019

Marketing Plan for Victoria's Secret Case Study

Marketing Plan for Victorias Secret - Case Study ExampleOther important applications include informing the details of the company to the sales personnel, suppliers and others so that they become aware of companys goals and achievements. Lets look at the essential elements of marketing plan Victorias secret. The launch proposal for Victorias secret would be as below mentioned.Feasibility require is an important phase in the Victorias secret development process. It enables the advertiser to have an assessment of the ingathering being launched. It refers to the feasibility study of the product in this case Victorias secret in terms of outcomes of the product, operational use and technical support required for implementing it. The best media to promote Victorias secret would be electronic media like Television and Internet. The below are the feasibility study for the media like electronic and internet.Economic Feasibility It refers to the benefits or outcomes. We are deriving from the product as compared to the total cost we are spending for developing the product. If the benefits are more or less the same as the older system, then it is non feasible to develop the product.In the present system, the development of the new product greatly enhance the accuracy of the system and cuts short the delay in subtle the brand to the general public as well. The errors can be greatly reduced and at the same time providing great level of security. Hence, we do not need any additional equipment except advertising strategy of required capacity. No need of spending money on Victorias secret for maintenance because the database apply is web enabled database.Operational Feasibility It refers to the feasibility of the product to be operational. Some products may work very well at design and implementation yet may fall in the real time environment. It includes the study of additional human resources required and their technical expertise.Technical Feasibility It refers to wheth er the software that is available in the market fully supports the Victorias secrets advertising. It studies the pros and cons of using particular software for the development of the ad and its feasibility. It also studies the additional training need to be given to the people to lick the advertisement..To stay in the present marketing world a company should have good customer support services. The competition among companies is high and they to stay at the top they are using aggressive marketing strategies. The operational management and the Human Resource (HR) departments have a bigger role to play in the development of the respective companies. The quality of the product should always be of high standard.The service side concentrates mainly on providing knowledge about the brand to the guilible buyers. Buyers aid section plays an important role on deciding how good a company and should be taken seriously at all times. To become a multinational company the management has to expa nd its units across the country. As company and its other units are slowly expanding so does the problems are increasing

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