The Effect of Neurotransmission on Human Behavior

1. 2: Using one or more examples, explain effects of neurotransmission on human behavior: Our nervous systems consist of between 10 to 100 billion neurons; each of which making 13 trillion connections with each other through electrochemical messages that allow people to respond to stimuli, from the environment or from internal changes in a person’s body. The neurons send these electrochemical messages through neurotransmission.Electrical impulses traveling down the axon (body) of a neuron, instigates the release of neurotransmitters, which travel over the synapse, which is the gap between two neurons. Once the neurotransmitters cross the synapse, they go into receptor sites on the post-synaptic membrane of a neuron, and after having passed on the message, they are either broken down or reabsorbed by the terminal buttons of the neuron, in a process known as reuptake. Neurotransmission has been shown to affect a large range of human behaviors.Serotonin is a neurotransmitter that effects sleep, arousal levels, and emotion. In a 1999 study at Tokyo University, its effects were seen. Kasamatsu and Hirai conducted this study in order to examine the way that sensory deprivations affects the brain. They studied a group of monks going on a 72-hour pilgrimage without food or water. The monks endured the weather without shelter from the cold, and didn’t speak among themselves. Two thirds of the way through the pilgrimage, the hallucinations began, taking the shape of ancient ancestors, or just a presence at their side.Blood samples, taken immediately after the monks reported their hallucinations, were compared to blood samples taken prior to the pilgrimage, and showed increased serotonin levels. These increased serotonin levels activated the hypothalamus and the frontal cortex, causing the monk’s hallucinations. Kasamatsu and Hirai were able to conclude that sensory deprivation caused increase in serotonin levels, which altered the monks’ perce ption and behavior. Neurotransmitters, like serotonin, can play a large role in human behavior.However, it is considered reductionist to rely solely on them to explain human behavior; they only play a role and can’t be held fully responsible for behavior. Research and increased knowledge of neurotransmission has led to the development of drugs that can either simulate a neurotransmitter in the case of a deficiency, or block a receptor site if there are excessive neurotransmitters. Understanding how neurotransmitters can affect behavior has led to the development of these drugs, which have helped many people.

Government and Ethics Essay

Ethics is the study of what is right and what is wrong. In our daily lives were continuously forced to make simple and important decisions. Ethics help to guide people’s behavior and assist them in coming to conclusions. There is not an exact rule to what is morally correct because some people view things differently but by having a general since of what is ethically appropriate it can help a society function in a civilized manner. The role of government in ethics, and the role of ethics in government are very important concepts in forming that civilized society. In a society there are laws and there are ethics; however there is a considerable difference between the two you cannot have one without the other. Laws are what the government determines right and wrong. Ethics are what the majority of society determines as appropriate. The laws of a society can only state what a person can and cannot do. But they do not cover the in between. Ethics cover the gray areas and indicate what is accepted in a society. Ethics are personal laws they help people make the choice between what is morally right and wrong. Morals help to make a society more civilized and stable. Even though there is a strong distinction between ethics and laws you cannot have one without the other. Laws are not possible without ethics. In the textbook Thinking Critical about Ethical Issues author Ruggiero states, â€Å"The only way for a law to be enacted or repealed is for one or more people to make a decision about right and wrong. That has always been true, whether the lawmaker was the chieftain of a nomadic band or tribe, a king or queen, or a group of elected officials† (Ruggerio, 2008). To determine what is unlawful lawmakers need determine what is moral or immoral. The majority of people in a society determine ethical values. But the idea of majority rule can be very dangerous when determining what is ethically correct. In many cases the majority does not specifically base their decision based on what is morally right or wrong. So in return the majority’s choice is not always perfect, and in many cases can be very ignorant. In a lot of occasions the majority rule often equals mob rule. People often forget to determine what is morally sound for the masses and instead determine what is right for them. Majority rule can also influence lawmakers. Laws are determined by what the masses determine as right or wrong. A good example of when majority rule was not necessarily right is that of slavery. The greater part of society believed that slavery was ethical, and that above all the right to do. And because people thought slavery was right laws portrayed these thoughts. Even though slavery hurt the minority the laws were still in place. Majority rules can infringe on an individuals rights. In many instances the idea of the majority rule needs to be altered to guarantee that the rights of the minority are still being represented. Everyone has obligations whether it is to our family, friends, or employer. Just like individuals the government has obligations to the people that it is serving. In the textbook Thinking Critically about Ethical Issues author Ryan Ruggerio defines obligations as, â€Å"restrictions on our behavior, demands to do something or to avoid doing it† (Ruggerio, 2008). The government is obligated to be fair and just. The laws that are being determined by the officials need to be sure that they are not infringing on others rights. Besides the government as a whole the elected officials have a personal obligation to the citizens that they serve. They need to be sure that they are behaving appropriately. That their decisions are made based on what is good for the community or country that they are making decisions for. Voters put their trust into these individuals, they vote for them based on the thought that they will serve our country in a morally appropriate manner and make ethical decisions that will better us and the world we live in. Obligations can be difficult and sometimes conflicting especially when dealing with moral issues that will affect such a large majority of people. Sometimes when deciding on a law the answer may not be so clear-cut. More than one obligation can exist in any given situation. When obligations are conflicting in governmental situations it is important to analyze the decision in question. The options and consequences must be weighed. It is crucial to look at the situation and the morals that will be involved. What options do lawmakers have when making this important choice? With every moral situation there are options on what different can be taken. The second step is to consider how the choice will affect others. Governmental decisions need to consider how it will affect every individual in the society not just one specific group. Besides make sure the decision is lawful for all it is important to try and understand how the individuals in the society will feel and their thoughts about a given situation. Lawmakers have that obligation to their voters. It is not about doing what is solely right for the government but about doing is ethically correct for everyone. It is important to consider the trickle down affect. If the government makes a certain decision than this may happen, and in return than maybe this. It is crucial to understand the broad consequences as well. And what the longer-term effects will be on the society as a whole. The government has an obligation to the citizens in the society, but I believe the citizens also have an obligation to the government and to each other. In Thinking Critically about Ethical Issues author Ryan Ruggerio states, â€Å"The United Nations’ Declaration of Human Rights contains similar references to rights. It begins, for example, by declaring that â€Å"human rights should be protected by the rule of law† and goes on to say that all human beings â€Å"should act towards one another in a spirit of brotherhood† (Ruggerio, 2008). Most ethical issues deal with how something makes us feel and fulfilling our personal or humanistic needs and desires. It is crucial for individuals to be informed about the decision or opposition they are taking. This insures that what you are preaching or voting on is something that you truly believe in. In many cases it is about the individual or a group of individuals giving lawmakers the ideas in order to create positive change. Change can happen because of a leader in the community. This idea can be sometimes pose problems. It can be difficult because the majority does not specifically base their decision based on what is morally right or wrong. So in return the majority’s choice is not always perfect, and in many cases can be very ignorant. In a lot of occasions the majority rule often equals mob rule. People often forget to determine what morally sound for the masses and instead determine what is right for them. If you follow the â€Å"mob† you are not thinking for yourself. In return you are not standing up for what you believe is morally correct and you may be following a negative concept or idea. While meeting their obligations governmental officials must write and past laws for the people in the society. When establishing new laws lawmakers need to go a little further and consult the ethical ideas of the society. If they did not have this concept of what is morally correct laws would not have a strong influence on individual behaviors. It would fail to connect with the people in the society in return not hold much weight. Making many laws ignored by the society. In order to form laws we need a sense of what is deemed morally correct by the culture we are creating them for. The first step governmental officials must do when making a decision for the society is to find and be aware of the problem that they are trying to fix. The second step in the decision making process towards a high-quality choice is to analyze the problem and its causes. During this process they must ask questions to find the real root of your problem. In the textbook Applying Psychology author Andrew J. Dubrin states, â€Å"Many decisions prove to be poor decisions because the underlying or true problem was not resolved† (Durbin, 2004). Lawmakers must be able to understand what is going on so that you can properly guide your actions. Once they have fully looked at every aspect of the problem it is important to search for creative alternatives. This is crucial in order for them to make appropriate decision for everyone in the society. Poor decisions are often made when this is not done. With more choices lawmakers will be able to come to a wiser conclusion. Once they have thought of possible choices a decision must be made on the one that best suits the masses. It is imperative to think of the pros and cons of all the alternatives that had previously been thought of. Each one should be thought of with the same amount of deliberation, so that it can be sure that the right choice has been made. Lawmaker’s then implement the decision that has been made. One of the most important steps in lawmaking comes at the end of the decision making process. The final step is to evaluate the decision that has been made. Lawmakers must look at what they have decided and see if the results are what had been expected. If they are not happy with the solution and it is not working properly for the individuals that it was made for than they might have a new problem on their hands and have to start to work through the steps of problem solving again to find a new answer to the issue. Reflection is also a way to evaluate a law decided on so that you officials can strengthen any weaknesses so they will be ready when they are faced with a new problem that needs solving. After laws have been instituted it is important to ensure that the lawmakers are also behaving morally appropriate. We as voters exercise our ethical choices every time we go to the polls and vote for our appointed officials. But what is holding them responsible for behaving in an ethical manner after they have already won an election. After the Watergate Scandal in 1978 the Ethics in Government Act was put into affect. The Ethics in Government Act forced restrictions on finances of government officials and lobbyist. After this act was passed the Office of Government Ethics was established. This agency is a branch of the executive government. It helps to prevent and determine resolutions to problems existing within in this branch of government. The agency puts responsibility on government employees and helps to stop divergence in interests. Within the Office of Government Ethics there is four different subdivisions. Ethics help to guide people’s behavior and assist them in coming to conclusions. There is not an exact rule to what is morally correct because some people view things differently but by having a general since of what is ethically appropriate it can help a society function in a civilized manner. The role of government in ethics, and the role of ethics in government are very important concepts in forming that civilized society. The government as a whole and its elected officials has an obligation to make morally appropriate decisions for every individual in the society.

Many of todays drivers have dangerous habits Essay

Many of todays drivers have dangerous habits - Essay Example One of the main reasons for this increase in figure is that people have very little regard for traffic laws and many have a poor road sense. Moreover, the condition of the roads is very poor and needs lot of improvement. No amount of booking cases and fining motorists can cure this menace. One incident that constantly reminds me of the ugly face of rash driving is from news clipping, when an old man was hit from the back on the highway while he was driving within the speed limit. He suffered a severe shock and when he climbed out of the car and attempted crawling to cross the road to reach a point of safety, none of the many motorists on the road stopped to help him. I have particularly pointed out this incident not because it was the case of an old man but because it was a case of inhumanity or human insensitivity. Drunken driving has shown a gradual rise over the years. No amount of cajoling or strictness has hampered the enthusiasts who enjoy driving after getting heavily drunk. It has been observed that such incidents increase especially on festive occasions. Everyday, 36 people in United States die, and approximately 700 more are injured in motor vehicle crashes because of alcohol impaired drivers. This demands a zero tolerance laws against drunk drivers. Laws for the road should be followed with more determination. According to some members of the law and administration branch, fast driving does not mean rash driving. Thus, in case of an accident, it needs to be seen whether the driver was driving fast or rash. Rash and negligent driving accounts to the maximum percentage of life-claiming accidents all over the world. Next is the crop of under-age drivers who very often violate the traffic rules. The best possible way to address this road safety hazard is to educate both the parents and the children on road safety and bring about more strict rules for such offences which cradle under the term childish. About 30% of crashes killing young

EXAMINE THE DISTINCTIVE PROBLEMS THAT DEVELOPMENT NGOs ENCOUNTER Essay

EXAMINE THE DISTINCTIVE PROBLEMS THAT DEVELOPMENT NGOs ENCOUNTER - Essay Example The spheres of work of development NGOs are diverse, encompassing humanitarian relief, long-term development, policy formation and political advocacy (Atack 1999). The only common element among all NGOs is that they are not a part of the government (Tandon 2001). Development NGOs play an important part in determining the form taken by civil society. They also support advocacy NGOs, unions, social movements, interest groups and research institutions among others (Clark 2006). Nongovernmental organisations (NGOs) â€Å"have become increasingly important agents of the development process in the countries of the South† (Atack 1999, p.855). To meet the standards of legitimacy, development NGOs are required to meet four critieria: representativeness, distinctive values, effectiveness and empowerment. From the middle of the 1990s, with the recession hitting industrialised countries, less money was available for the funding of development NGOs. An example is the cutting off of funds to South African NGOs by international benefactors, who assumed that the new democratic government of the country would fund them. Due to lack of adequate finances, development NGOs may spread themselves too thinly with respect to sectors, objectives or geography. Also, mismanagement and seepage from programme funds occur frequently (Lynch and Modgil 1997), resulting in reduced financial strength. Edwards and Fowler (2002) support the view that development NGOs face complex challenges constantly, since funding is unpredictable, social change is complex, guidance availability is low, and there is no single measure for success. For effective functioning, NGOs should develop their management capabilities. In the case of NGOs involved in development education the main challenges include the need for renegotiation and accurate definition of development NGOs’ relationship with the state. This is because the independence of the developmental NGO may get

BIOMETRICS Essay Example | Topics and Well Written Essays - 2000 words

BIOMETRICS - Essay Example Biometric technology is an effort to diagnose the problems and fill some of the loopholes in the security setup. As of now it is being said that it’ll be almost impossible to change the biometric features of human body, which in turn will help the security people to prepare a reliable database and identify the people with criminal background. Biometrics is one of the latest applications of IT and helps us in many different cumbersome tasks in an effective manner. The term biometrics has been used since the 20th century. Biometrics refers to the field of development of mathematical methods which are applied in data analysis of problems in biological sciences. The term biometrics has been widely used in two aspects, characteristics and processes. Automated recognition for an individual requires the measurement of certain biological/behavioral characteristics of them. This is where the term â€Å"biometrics† discusses characteristics. The second is biometrics as a process, where it refers to automated methods which are used to identify individuals based on their different measurable characteristics and behaviors (as said above). Before we study different biometric systems and their implications, it is important to know the structure of a biometric system. A typical biometric system comprises of the following five integrated components: 2. The signals read through these sensors are processes through â€Å"signal processing algorithms†. These algorithms perform quality control activities on the data that has been collected through the sensors. â€Å"Biometric identification sounded like a way to prevent unauthorized users from accessing company property or info. But you may be surprised to learn how businesses are actually using the technology.† (Stuart, 2007) Biometrics has a wide variety of applications. One of the most notable one existing today is â€Å"identification† of individuals/beings. Biometric

Generating Theory from Practice Essay Example | Topics and Well Written Essays - 3000 words

Generating Theory from Practice - Essay Example Wherein, Evidence based practice provides high quality patient care by the nurses based on research and knowledge, rather than on the basis of traditions, myths and outdated books among others. . These two practices frame an important part of the nursing theory and further help in the development of prevailing nursing theories. Nursing theory can be defined as â€Å"a logically interrelated set of confirmed hypotheses† (Brown, 1997). Furthermore, it has been discussed that to utilize the nursing theory effectively, it is necessary to derive a better understanding about the description, analysis and the evaluation of the theory. According to the aforesaid discussions, it can be stated that nursing theory must involve care for the patients to build up confidence in them. Furthermore, nurses must be well acquainted with medical ailments to deal with critical situation, whenever necessary. In this stand, these theories if implemented in future, it can assist patient and their fami lies to keep faith upon the medical department and to maintain a cooperative atmosphere for better results. â€Å"Reflective practice can be defined as the process of making sense of events, situations and actions that occur in the workplace† (Nursing Times Awards, 2013). ... mented to strengthen the shared thinking and can also be applied for the purpose of bringing alignment between various healthcare activities (Amulya, 2011). In case of Evidence-based practice, it inculcates, qualitative project, which mainly contributes to the other research initiatives. This paper intends to evaluate efficiencies of nursing theories. This paper will also critically analyze the Reflective Practice (RP) and the Evidence Based Practice (EBP), which is applied in the development of nursing theories. A proposition is a statement about a concept or the relation between two or more concepts. EBP is a quality assurance activity, which involves low cost and high relevance within medical context. It requires team involvement and collaborative actions (French, 1999). The RP is a dynamic process, which is associated with individuals need for care, which inculcates the emotional and personal feelings of the patients. Thus this assignment intends to evaluate the necessity of RP a nd EBP in the study of nursing. Discussion Nursing is a profession in health sectors which takes care of people to live a healthy and longer life. The ability of nursing to look after the need of the people depends on the way in which the nursing job is managed in health care systems (NHS Careers, 2012). It also depends on the way in which nursing practice is regulated and the quality care is assured. Thus to make the nursing study a clear concept, various practices have been introduced. This assignment mainly focuses on the two types of practices Reflective Practices (RP) and the Evidence Based Practice (EBP), which is required for the effectual development of the nursing theory. ‘Reflection on Practice’ signifies an important skill of the nurses. Nurses getting engage within the

ANCIENT ART (DB) Essay Example | Topics and Well Written Essays - 750 words

ANCIENT ART (DB) - Essay Example The statue exhibits a direct balance of these attributes between its right and left sides: the right planted and firm; the left bent in motion, lagging behind as it moves forward implicitly offering a further balance between "good" (the right, or dexterous, side) and evil (the left, or sinister, side). Polyclitus attempt to harmonize these features came about as the culmination of Hellenistic sculpture, for not only had the goal become to portray man as naturally (the kallos, or "beautiful) as possible, but also to capture the ideal physicality of man (the eu, or "perfect"). The Augustus of Primaporta statue models itself on the Doryphoros for that exact reason, with few exceptions: Augustus is clothed, his right arm raised and extended, and the weight of this is counterbalanced by a small cupid riding a dolphin attached to the back of the right leg. Roman sculptures during this period had continued the practice of portraying their subjects as naturally as possible however, statues o f emperors are always idealized. Augustus is always depicted in his prime - despite his living into the sixties - and this statue in particular is modeled upon Polyclitus's work as it had been recognized as the most accurate depiction of the ideal form of man. Polyclitus's work takes on the subject of man's form - not the reality, but the ideal. As such, it's image springs from the fountainhead of the artist's imagination and presumably bears no resemblance to any single individual. In contrast, the Augustus statue is most definitely intended to be modeled from and to represent the Augustus Caesar. Yet the duplication is intentional, for the sculptures are meant to capture the inner character (ethos) of the subjects rather than a emotional state (pathos). Both bear almost identical controlled calm expressions with sharply defined air brow and nose. The statue of Augustus is meant to portray its subject as the ideal man of his time; small wonder that it should model itself upon the ideal male figure of the Greeks. Greek statues were used for three main purposes: to portray deities (which represented ideals themselves), to represent the dead as grave monuments, or to cater to commissions for architectural or temple projects. Mythological representations represented mental ideals and natural subjects captured athletic ideals; Greek sculptures were never intended to portray reality. The Augustus of Primaporta was meant to portray the perfection of Augustus. The arm raised in oratorical fashion was a pre-requisite skill for any Roman politician; the cuirass (breastplate) indicates the subjects military command. The cupid is in direct reference to Augustus claim to trace his lineage back to Aeneas, while the scene on the cuirass indicates both Rome's political dominance and divine preference. Thus does Augustus portray himself as strictly adhering to Roman values and traditions to solidify his position in the popular opinion. The Doryphoros attempts to capture a particular essence of humans. The Augustus of Primaporta, conversely, has a political agenda. Augustus Caesar had been seeking to distance himself from his

Business Strategy Briefing Paper Essay Example | Topics and Well Written Essays - 500 words - 1

Business Strategy Briefing Paper - Essay Example 2012-2013. Moreover, it has also been recognised that the company has over 11,500 branches located in the UK market (Royal Mail Group Limited, 2014). In order to determine the competitive position of Royal Mail, it will be vital to apply ‘Porter’s Five Force Model’. The elements of this model are aligned with the various factors related to the company and are described below: Royal Mail relies on its special deliverance system with the aim of providing quality services to its customers. In this regard, it has been determined that approximately 18,000 vehicles assist the company to produce designated postal services across the world. Thus, it can be asserted that the bargaining power of its supplier is high (Royal Mail Group Limited, 2014; Karagiannopoulos et. al., 2005). The bargaining power of buyers is rising within the industry in which Royal Mail operates its operations in the UK market. Correspondingly, it has been recognised that the present customers of the company have become more of service quality conscious and time sensitive, which has enforced the company to reduce its rate of delay or accidents in the UK market. Thus, it can be asserted that the bargaining power of its consumers is relatively high within the industry (Royal Mail Group, 2013; Karagiannopoulos et. al., 2005). A diagram is depicted below for better comprehension of the above stated concept. In order to identify the competitive rivalry, it has been observed that Royal Mail has witnessed higher threats from its competitors, due to the private courier service providers in the UK. Subsequently, it has been recognised that Royal Mail has emphasised towards quality services in order to attain competitive advantage over its competitors. Thus, the level of competitive rivalry can be identified to be high (Karagiannopoulos et. al., 2005). With respect to the threat of substitute, the company has faced severe challenges from other industries such as telecom and

Gun control Essay Example | Topics and Well Written Essays - 1250 words - 1

Gun control - Essay Example This paper will argue that there is a need for national laws regulating the sale of fire arms in gun shows, flea markets, and conventions. The controversy between gun control and gun rights advocates starts with the gun casualty statistics in America. Gun control proponents cite spiraling casualties as the reason for government intervention, while gun rights proponents downplay the carnage. For instance, since the 1990s, statistics compiled that each day in the United States, a person dies by gunshot every eighteen minutes, totaling nearly 30,000 deaths per year: about half of these are suicides, another 11,000 are murders, and about 1,500 are gunshot accidents. (Crooker, p. 1) The Violence Policy Center has reported the following figures on firearms deaths and injuries: Firearms are the second leading cause of traumatic death to a consumer product in the United States and are the second most frequent cause of death overall for Americans ages 15 to 24. Since 1960, more than a million Americans have died in firearm suicide, homiides and unintentional injuries. (cited in Crooker, p. 2) Critics of gun control argue that a rather large empirical literature has failed to establish a consistent, statistically significant link between gun ownership and crime. According to William Shughart, it was even reported that there is a negative relationship (i.e., that gun ownership deters crime), (p. 157) The consensus finding – no statistically significant link – seems consistent with ordinary common sense: Criminals can use guns to prey on law-abiding citizens, but if guns were legal. Law-abiding citizens can also use guns to defend themselves from the criminal elements. It is possible, Harry Wilson (2006) wrote, that all citizens benefit from those who own guns if criminals are deterred because they think a potential victim might be armed. (p. 74) Indeed, there is probably no stopping the individual who is intent upon killing another

Ethics concepts Essay Example | Topics and Well Written Essays - 2000 words

Ethics concepts - Essay Example "Modern fertility treatments became the focus of much media attention in 1993 after the widely publicised case in which a 59 year old woman was enabled to give birth to twins by means of in vitro fertilisation with donated eggs and her partner's sperm. Fertility treatments raise a wide range of ethical and social issues" (Koch, 1993, p.143). Such factors as the potential child's welfare and interests are critical reasons for refusing to provide a couple with fertility treatment. In spite of the fact that the issue of conception is foremost in the present discussion, I would like to exemplify the situation with the process of child adoption. Even though it differs from conception, because the child already exists, authorities have established a number of criteria for adoption: parents' welfare, their personal qualities, health status and other information should be taken into account. These criteria are partially determined by supply and demand: for instance, potential parents are forced to compete with each other, because the number of infertile families is larger that the number of orphans who are to be adopted. Similarly, in vitro fertilization, associated with conception, poses following question: (bluntly speaking) will the child benefit from being born to these parents or would it be better if he/she never existed The likelihood of the particular potential child being born to another couple simply does not exist, and conception therefore is dissimilar to adoption in this sense. Naturally, it is hard to determine when it would be more preferable if the potential child didn't exist; the fundamental worth of an individual's life cannot be either measured or quantified, least of all if this life hasn't been started yet. It is possible to say, however, that the level of parents' responsibility would be rather low for it to be more favorable not to be born. Society's unwillingness to take care of a child excepting the most traumatic circumstances of horrible parenting proves this (Koch, 1993). Using the example of the 59-year old woman who gave birth to twins, a most important obstruction is that the mother will probably die when they are still at the stage of childhood, i.e. not having brought them up. "No doubt, other things being equal, it is preferable to have a mother who survives well into one's own adulthood. But to put this forward as a sufficient reason for denying fertility treatment is tantamount to claiming that it is better never to have existed than for one's mother to have died when one is still quite young" (Brindsen, 1992,p.280). In addition, in the case of in vitro fertilization, the interests of society are masqueraded as the potential child's interests. The procedure of selecting couples for the fertilization itself looks like the other official procedures that involve difficulties in distributing resources. There are two major hazards in failing to differentiate between the interests of the certain potential child and those of the potential children who might be born if resources were used to help other prospective parents instead. The first risk is that medical specialists may wrongly withhold the fertilization of the certain couple even if refusal to help them is not likely to bring benefit to other couples. The second hazard is that society may fail to support the process of

Santa Ana Winds Essay Example for Free

Santa Ana Winds Essay Weather can affect people’s behavior, positively and negatively. When the weather is nice and hot, it affects people positively by encouraging them to enjoy the outdoors, however, when the weather is bad, like when a hurricane hits this effects people negatively by worrying. Similarly, in the essay â€Å"Santa Ana Winds†, by Joan Dideon, the winds are so abrasive and obstructive that it engenders people to actually commit suicide. This occurs in Los Angeles. Even though Dideon provides a scientific explanation for the soft winds, she characterise hem as evil by showing their effects on people and on the environment. Dideon characterizes and demonstrates the winds as evil. She explains that the winds have an effect on people, making them act unusual. â€Å"Indians would throw themselves into the sea when the bad wind blew† Dideon is describing how the winds would permit people to actually commit suicide. The winds would create such a violent disturbance that townsmen would not even want to deal with such a thing, they would just kill themselves. The horrifying winds would also create paranoia in people. â€Å"Her husband roamed the place with a machete† This man thought there were trespassers and rattlesnakes roaming his yard. His obvious beliefs were due to scare. Dideon not only demonstrates the wind having an effect on people, but also the environment. Having a harsh effect on the hills and Route 66. A hot wind from the northeast whining down through the Cajon and San Gorgonio Passes, blowing up sandstorms out along route 66, drying the hills† Here, Dideon is explaining how the winds create sandstorms along route 66 and the hills are drying up. This not only affects the hills and highways, but in the long run will effect global warming, and drying out farms and hills will eventually create a drought. This leads to many other effects on the environment. The Santa Ana W inds effect the environment in more than one way. â€Å"For a few days now, we will see smoke back in the canyons†. Dideon is signifying wildfires occurring on the canyons. With this wildfire, not only will this wildfire burn down tree’s, but will also spread around disease. The Santa Ana Winds have many effects on the environment and people, when it is a nice, hot and a sunny day, people become encouraged to get out and spend time with their family. However, when a hurricane blows in, it creates many disturbing things, such as paranoia, droughts and wildfires. It is important to be alert and recognize the warning signs of dreadful things yet to come. Otherwise, anyone can get trapped in the middle of a storm.

Restaurant Business Plan Essay Example for Free

Restaurant Business Plan Essay Chapter 1 Rooftop Restaurant and Lounge will enter into a market with perfect competition. With perfect competition Rooftop Restaurant and Lounge will have an infinite number of consumers with the willingness and ability to buy our products at a certain price. It would also have an infinite amount of producers with the willingness and ability to supply the products at a certain price. Rooftop Restaurant and Lounge is a new fine dining restaurant and lounge located on LaGrange Road in Orland Park. Rooftop Restaurant and Lounge will target both fun-seeking as well as sophisticated diners looking for great food in a fascinating atmosphere. Our Rooftop will offer 360 degree views with a unique outdoor terrace. Rooftop Restaurant and Lounge will seek to earn 85% gross margins through an innovative and creative setting, a great menu, and the best service. Five Factors of Production: Start up costs and all financing of Rooftop Restaurant and Lounge will be funded by the owner Kevin Lentz. Rooftop Restaurant and Lounge would be situated on a busy intersection in Orland Park. This would be new construction: building Rooftop Restaurant and Lounge from the ground up. Rooftop Restaurant and Lounge would first have to hire a construction company to build the establishment. Once the building was complete and up to code, Rooftop Restaurant and Lounge would hire its staff and purchase inventory. Rooftop Restaurant and Lounge focuses on local and tourist active restaurant seekers, with special focus on young adults with a $20-30,000 a year income and a desire for good food with a fascinating atmosphere. According to Orland Park’s demographics from the United States Census Bureau we generally know the characteristics of our target market. Our personal crowd would consist of young adults (ages 20-29) and adults (ages 30-50), both male and female, usually at least one year of college if not already fully graduated. Our geographics include people from the local Orland Park area, people from neighboring cities, and tourists from other states and countries. Chapter 2 Restaurants rack up one of the most costly environmental bills in the retail world. Fortunately, there are ways restaurants can go green on more than just their menus. Rooftop Restaurant and Lounge will be a Certified Green Restaurant. Some Certified Green Restaurants save thousands of dollars by cutting energy, water, and waste. They appeal to environmentally concerned Americans and those who are health conscious. How will Rooftop Restaurant and Lounge be environmentally friendly and socially responsible? Walking into Rooftop Restaurant and Lounge youll find recycled wood panels, eco-friendly flooring, and zero use of VOC (Volatile Organic Compound) paints. We will fill our facility with Energy Star qualified equipment and compact fluorescent lighting that produces 75 percent less energy and heat. Clients can also enjoy unique creations like crispy Thai trout tacos, original vegan Championburgers, or mango-guava fruit shakes. Rooftop restaurant and Lounge takes flavor seriously, backing up its meals and drinks with a 100% Taste Guarantee. If you dont like your meal or drink they will happily whip you up something else or give you your money back. Rooftop Restaurant and Lounge serves Certified Humane, hormone-free meat and prepares their meals with only 100 percent organic ingredients. A 100 percent organic menu also offers tempting sandwiches, desserts, beer, and wine. Rather than using cheaper ingredients, the company splurges a little to buy quality foods that are tastier and more n utritious. Rooftop Restaurant and Lounge also offsets 100 percent of their energy use by purchasing certificates for renewable wind power. Besides constructing their building out of recycled materials, Rooftop Restaurant and Lounge still bases its business on integrity. Rooftop Restaurant and Lounge pays their employees fair wages and benefits. By going green, restaurants can often earn more green. Chapter 3 What is the intended form of ownership? Rooftop Restaurant and Lounge is a sole-proprietorship business owned in majority by its founder and president Kevin Lentz. The owner is also personally responsible for all debts and liabilities incurred by the business. A sole proprietor can own the business for any duration of time and sell it when he or she sees fit. As owner, a sole proprietor can even pass a business down to his or her heirs. A sole proprietor has complete control and decision-making power over the business. A sole proprietor has minimal start up legal fees and NO corporate tax payments. Sole proprietors receive all income generated by the business to keep or reinvest. The owner pays taxes on income from the business as part of his or her personal income tax payments. All responsibilities and business decisions fall on the shoulders of the sole proprietor. The sole proprietor of the business can be held personally liable for the debts and obligations of the business. Additionally, this risk extends to any liabilities incurred as a result of acts committed by employees of the company. Most sole proprietors rely on loans and personal assets to initially finance their business. Rooftop Restaurant and Lounge will choose to incorporate once the business has started to grow. Chapter 4 Assuming Rooftop Restaurant and Lounge will have international operations: Rooftop Restaurant and Lounge will have a second location in Cancun, Mexico located in the heart of Cancun’s Hotel Zone. At this location Rooftop Restaurant and Lounge will have exquisite Mexican decor and outstanding Mexican cuisine. There are multitude of different kinds of organizational structures in international business for instance, one particular structure may require a substantially different plan of coordinating the activities of any given individual or organization. Independent Agent: An independent agent can be defined as an international individual or company who works with an exporter to represent the organization in question best interests in an international destination. Often these agents will take on the roles of being a sales representative. They offer the exporters goods, obtain payments by the purchaser, and as well work to ensure that the exporter’s clients are absolutely satisfied with the goods received. These agents will often have a wide variety of clients or firms who often do not specialize in any specified product or market. For example, Levi Strauss employs agents all across the world specifically in small countries found within these continents, South America, Africa, and Asia. Licensing arrangement: A licensing arrangement can be defined as an agreement in which an owner of a particular good will allow another company to manufacture sell and or market this good or service for a fee and or royalty. These companies will often grant interested parties or businesses in foreign destination exclusive rights to produce and or supply their goods in that particular market. The exporter will receive royalties as well any associated fees. These royalties will usually be determined as a percentage of the licensees total revenues. Branch offices: A branch office can be defined as a place in which an exporting company will establish themselves within a foreign nation in order to offer their products more effectively to that foreign market. In most cases exporting firms will just employ current top managers within their organization and will send these managers over to this foreign destination to establish a new branch office. This branch office will act to provide this organization with a greater public image. It is believed that consumers will feel more confident about any particular companys product or service. Strategic alliance: A strategic alliance is where a company in which two or more individuals or businesses will merge their resources together in order to tackle a specified, mutually beneficial project. Both parties will agree to participate equally in investing resources into this new venture thus forming the alliance. Out of all the International organizational structures to choose from, Rooftop Restaurant and Lounge in Cancun, Mexico will be a branch office. This business model is treated as an extension of its parent company which means that it should only conduct the activities performed by the main office in Orland Park, Illinois. Having a branch office provides several advantages to any foreign company including the ability to conduct business in Mexico, explore more business opportunities and directly interact with its local distributors and agents. While this business model has several advantages, foreign companies should realize that there are some arrangements and requirements that may not be beneficial on their part. For example, foreign companies do not enjoy limited liability which means that they are responsible for all the losses and debts of their branch office which is considered as their legal extension. Another disadvantage is that a branch office, being a non-resident business entity, is not eligible for local tax benefits and exemptions. Lastly, this business model is prohibited to engage in business activities that are not performed by its parent company. Chapter 5 Mission Statement: Rooftop Restaurant and Lounge is a business that envelopes fine dining of unique healthy taste and an excellent rooftop atmosphere. The mission is not only to have great tasting food, but have efficient and friendly service. Our dining environment is not only welcoming and sophisticated, it is unique in design, with glass ceilings and windows on almost all sides of the rooftop. After dining in, customers can enjoy the outdoor terrace and garden views. We concentrate on customer satisfaction and quality food that is always fresh and 100 percent organic. We want the Rooftop Restaurant and Lounge to be the place people can enjoy a tasty, healthy meal and meet new friends. It is our goal to provide a great work environment and treat employees with dignity and respect. Rooftop Restaurant and Lounge wants to build lasting relationships with the guests, contribute positively to communities and our environment. Rooftop Restaurant and Lounge recognizes that profitability is key to our future success .

Positioning And Differentiation Strategies

Positioning And Differentiation Strategies The increasing competition that organizations are experiencing in the face of globalization and innovation has of late resulted to them seeking to enhance their competitiveness. This has been achieved through application of various management as well as marketing strategies. Some of those strategies are meant to enhance organizations as brands of choice through effective brand positioning. Consequently, differentiation has also become crucial as one of the key means of effectively positioning organizations relative to their competitors. In that respect, this analysis identifies UnitedHealth Group and WellPoint Inc. Group as two organizations in healthcare industry for analysis on their application of positioning and differentiation strategies. The analysis notes the best practices in positioning and differentiation strategies application as well as compares and contrasts the strategies application by the two organizations. Body Organizations Overview UnitedHealth Group is a parent company to various health insurance and health care service organizations. It is the second largest publicly traded US company in health insurance providing healthcare services worldwide in healthcare consulting, specialty services and healthcare management. Serving over 75 million people globally, the organization has a large scale advantage extending across its product lines which helps it attract new hospitals in its members list and in negotiating for low prices. The companys service is divided into two main business lines; Health benefits and Health Services with UnitedHealth care delivering Health benefits while Optum is in charge of Health services. (UnitedHealth, 2013a) On the other hand, WellPoint is among the largest health benefits organizations in US. The organization has over 36 million members in its affiliated health plans as well as 67 million being served by its subsidiaries. It offers a wide range medical services and products. (WellPoint, 2013a) Positioning Strategies Organizations are experiencing increasing changes in information technology, globalization and market competition that is changing the business landscape calling for them to implement effective positioning strategies to enhance their competitiveness. (Njuguna, 2009) Consequently, organizations apply positioning strategies which refers to the applications they use in defining their services and products to customers minds against the competitors brands. (Karadeniz, 2009) This is due to the fact that, positioning is a key element in the modern day marketing being crucial to organizations in growing their customer base as well as the brand equity. (Manhas, 2010) In that respect, an effective positioning of an organization involves considering: The target market. The difference with competitors. How the difference can be communicated to customers. The value of the difference to customers. (Manhas, 2010) In addition, organizations employ positioning strategies that seek to identify and address brands positioning and differentiation from comparing brands, identify opportunities for potential markets to introduce new brands and reposition the existing ones as well as identifying the underserved segments that the existing brands serve. (Gwin Gwin, 2009) Organizations also employ experiential positioning as a strategic process seeking to understand clients desires and needs and providing services that deliver certain experience and communicates an organization promises to clients in a different way from competing brands. (Padget Mulvey, 2009) Positioning strategies should follow the process of creation of competitive advantages, selection of the right competitive advantages and choosing a competitive positioning strategy. It also entails engaging in effective communication to the target market. (Kardeniz, 2009) In that respect, UnitedHealth and Wellpoint position their services to customers depending on transaction factors, packaging, availability, pricing, advertisement, and benefit factors. The strategies applied also depend on composition factors defining the quality of service and their consistency. (Manhas, 2010) Positioning their brands also relies on brand communication which seeks to help clients identify the source of the brand. They use distinctive qualities of their brands as additional stimuli to the brand name including color, symbols, taglines and advertising styles. (Ramoniuk et al, 2007). The positioning strategies applied by UnitedHealth and WellPoint include: Positioning within the market through differentiation of a product or service. In this case, the differentiated service share attributes to the competitors service but are superior in differentiated attributes. Positioning through creation or establishment of a new market from the competitors, a strategy that uses differentiation attributes to give a perception about the services different attributes from that of competitors. (Mita Bettman, 1989) In this consideration, UnitedHealth Group positions itself as an organization with all connections relevant to the healthcare including that of right doctors and patients, between right patient data and physicians, between right information and consumers as well as between patients and their needed medicine. (UnitedHealth, 2013a) The organization has also established itself as the national exchange centre for essential information entrusted with the globally largest clinical data. (UnitedHealth, 2013a) UnitedHealth also sets itself as a leader in healthcare technology system. (UnitedHealth, 2013a) Example is the organizations Health Coverage through which it directly provides various health insurance plans to students, families and individuals aged below 64 years through Golden rule Insurance. Through this service, the organization positions itself as a preferred service provider for the target segments. (UnitedHealth, 2013a) WellPoint WellPoint seeks to make health care easier through improvement to their system as well as improving the clients healthcare access. (WellPoint, 2013a) The organization uses health affiliated companies and healthcare plans to drive innovation, empower customers as well as control healthcare costs. (WellPoint, 2013a) Differentiation Strategies In a bid to establish competitive advantage, UnitedHealth and Wellpoint delivers services that provide valued features of quality, reliable delivery and flexibility. (Spencer, Joiner Salmon, 2009) It also entails developing of added value through remarkable differentiation to set the service apart from their competitors. Their differentiation is a component of their positioning strategies. (Barna Chapman, 1986) In that respect, their well positioned brands through differentiation bears the qualities of being different, creative and striking. (Karadeniz, 2009) Their products and service differentiation as a means of effectively positioning themselves has benefits in that brands have to be differentiated from the competitors for them to attract clients. In addition, it enhances their ability to maintain market share since more differentiated brands have loyal customers who are not much sensitive to competitors brands. (Ramoniuk, Sharp Ehrenberg, 2007) However, differentiation is dynamic in that, the porters generic differentiation strategy has developed to strategies including differentiation through service innovation, marketing and image management and customers responsiveness as ways of responding to environment complexity. (Spencer, Joiner Salmon, 2009) Thus organizations seek to establish their positioning through application of various types of differentiation that include service differentiation in which the service has different attributes from that of competitors, price differentiation and niche offers that establish segments which are different from the mass market. In addition, they carry out differentiation through added services by providing extra services which motivate customers as well as service differentiation through communication. (Grimm Malschinger, 2010) In that respect, United Health seeks to position itself through differentiation in its service provision through innovation. An example is the Health4Me mobile application that offers consumers health information regarding benefits, registered nurses information as well as physicians and hospitals locations. (UnitedHealth, 2013a) UnitedHealths cancer care is differentiated in transaction through a payment model that bundles payments to ecologists ensuring continuity of the patients care as well as improving their healthcare quality. (UnitedHealth, 2013a) UnitedHealths iPlan integrates health reimbursements accounts with highly deductible health plans. This expands ordinary plans to include employer groups health savings accounts. (UnitedHealth, 2013a) United Health also has differentiated service delivery through its care coordination. This channels resources to physicians and consumers eliminating the prior authorization. (UnitedHealth, 2013a) On the other hand, Wellpoint applies some differentiation to its service delivery with an aim of effectively positioning itself as a competitive healthcare service provider. Some of the differentiation strategies applied are noted below Operating in an industry where physicians face the challenge of having to incorporate a huge volume of articles and data into practice and putting them in operation in their patients care. In this respect, WellPoint has in collaboration with IBM established the IBM Watson application program that helps doctors analyze huge volume of data and get results in less than three seconds which has enhanced the organizations ability to deal with complex cases. (WellPoint, 2013b) Wellpoint also provides their clients with an online feedback tool through which they provide feedback on their experiences with physicians as well as rate their services. (WellPoint, 2013b) Wellpoint also provides a virtual enrolment centre which provides customers with a platform to engage the organizations employees. Through the platform, customers can also access benefit plans, healthcare plans as well as prescriptions information. (WellPoint, 2013b) Thus both organizations seek to position themselves as preferred healthcare service and benefits providers. To achieve this UnitedHealth seeks to focus on the target markets needs of healthcare information by offering differentiated service which has more information provided as added services and through healthcare education through Optum insights. On the Other hand, Wellpoint seeks to position itself as an organization whose services are easier and effective to access. This is done through the various innovations aimed at making consumer experiences as efficient as possible. However, both organizations have some similar strategies in their focus on effective utilization of healthcare data to position themselves as efficient providers of services based on informed decisions. This is clearly visible in UnitedHealths utilization of its large healthcare data while WellPoint utilizes the IBM Watson application program to access and analyze large volume of healthcare data. (WellPoint, 20 13b) Conclusion The analysis has demonstrated effective positioning as crucial in establishing successful brands that are capable of effectively competing in face of increasing rivalry in the healthcare industry. It has also brought out the need for firms to identify their target markets, their competitors brands competitiveness as well as their ability to deliver value to their target markets as a means to positions themselves favorably relative to their competitors. Differentiation has also come out as a key element of positioning strategies as it seeks to set an organizations brand apart from the competitors through various differentiation strategies. In conclusion, UnitedHealth Group and WellPoint Group have been demonstrated to be applying some similar positioning and differentiation strategies as well as contrasting strategies in a bid to set their brands as unique compared to the competition brands. Consequently, the strategies application has had a significant impact with both organizations having established themselves as the brands of choice in their respective locations and being nationally ranked position one and two in terms of market share and performance.

Sexism in Othello Essay -- Othello essays

Othello: the Unquestionable Sexism  Ã‚        Ã‚   Shakespeare’s tragic drama Othello features sexism as regular fare – initially from Brabantio and Iago, and finally from Othello. Let us in this essay explore the occurrences and severity of sexism in the drama.    In â€Å"Historical Differences: Misogyny and Othello† Valerie Wayne implicates Iago in sexism. He is one who is almost incapable of any other perspective on women than a sexist one:    Iago’s worry that he cannot do what Desdemona asks implies that his dispraise of women was candid and easily produced, while the praise requires labour and inspiration from a source beyond himself. His insufficiency is more surprising because elsewhere in the play Iago appears as a master rhetorician, but as Bloch explains, ‘the misogynistic writer uses rhetoric as a means of renouncing it, and, by extension, woman.’ (163)    Even the noble general yielded to the sexist remarks and insinuations of his ancient, thus developing a reprehensible attitude toward his lovely and faithful wife. Angela Pitt in â€Å"Women in Shakespeare’s Tragedies† comments on the Moor’s sexist treatment of Desdemona:    Desdemona has, therefore, some quite serious faults as a wife, including a will of her own, which was evident even before she was married. This does not mean that she merits the terrible accusations flung at her by Othello, nor does she in any way deserve her death, but she is partly responsible for the tragic action of the play. Othello’s behavior and mounting jealousy are made more comprehensible if we remember what Elizabethan husbands might expect of their wives. (45)    In the opening scene, while Iago is expressing his hatred for the general Othello for his selection... ...reason to the same extent, or even greater than, men; and that men are passion-driven moreso than are women. The tables are turned on sexism at the very climax of the drama!    WORKS CITED       Jorgensen, Paul A. William Shakespeare: The Tragedies. Boston: Twayne Publishers, 1985.    Pitt, Angela. â€Å"Women in Shakespeare’s Tragedies.† Readings on The Tragedies. Ed. Clarice Swisher. San Diego: Greenhaven Press, 1996. Reprint from Shakespeare’s Women. N.p.: n.p., 1981.    Shakespeare, William. Othello. In The Electric Shakespeare. Princeton University. 1996. http://www.eiu.edu/~multilit/studyabroad/othello/othello_all.html No line nos.    Wayne, Valerie. â€Å"Historical Differences: Misogyny and Othello.† The Matter of Difference: Materialist Feminist Criticism of Shakespeare. Ed Valerie Wayne. Ithaca, NY: Cornell University Press, 1991.

Weinbergs A Designer Universe Essay -- Argumentative Persuasive Creat

Weinberg's A Designer Universe   Ã‚  Ã‚  Ã‚  Ã‚  The phenomenon of the creation of the universe has baffled many for some time. The question of whether or not a designer/God put together this most intricate world in a personal quest or project leaves many in great debate. Was life brought about by some evolutionary feat? Or, in opposition, did an intelligent being create life with perfection in mind? Both questions can be answered in many different ways. Steven Weinberg, writer of A Designer Universe, offers his thoughts, through abduction, regarding the likelihood of a designer creating the universe. Such an abduction, in which Weinberg expresses his opinion, relies on premises or declarative statements that the conclusion proves most unsurprising, or to the best explanation. An example of such an argument would be: (premises) A trunk provides support, Branches and leaves make up it’s body, leaves change color with the seasons†¦(conclusion) â€Å"It† must be a tree. The conclusion makes the premises most unsurprising. One would guess that if â€Å"It† must be a tree, all of the premises would exist.   Ã‚  Ã‚  Ã‚  Ã‚  Weinberg offers two excellent arguments against the Design Theory. This theory suggests that if a â€Å"designer† created the universe it would thus be perfect. For example, if a watch were found on the beach, one would know that a designer created it because it is a finely tuned machine in which all parts work perfectly together. However, if a rock was found, one could guess that a designe...

Managing Life Cycles Influences in an Organization :: essays research papers

Managing Life Cycles Influences in an Organization For everything in life there is a season, and the same holds true for business. There is a life cycle that successful businesses inevitably pass through. They endure the perils up start-up, often on a shoestring; they grow to greater size and stability, permitting the owners to think about building wealth for themselves and their employees; and they progress to a point where owners have to think about valuing and succession or sale of the business (Forbes p9). Your intelligence gathering--what you need to know and when you need to know it--will vary depending on the cyclical speed of the industry life cycles. When you recognize cyclical trends you will be able to determine effective intelligence strategies. If you work in a relatively new industry you will want to identify potential (new or would-be) surprise competitors. Near the end of the growth stage, you will need intelligence that will help hold market share during the market's eventual decline ( Inside R & D, p NA). Start Up Stage The start up stage is the most trying stage. A newly formed company is still testing out the waters. Expenditure is high and usually greater then the revenue due to start up costs and other start up fees. This is the time where you need to have strong management personnel that will stick with the company during the not so lean times. They have to have clear defined goals that they can pass on to their department.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Each stage also demands different talents and perspectives, and new leaders usually have to be brought in as businesses progress. The visionary who is well suited to leading a new business through its early experimental stages is often poorly equipped to guide the venture through the expansion and integration stages, when sales and organizational skills become more important than bold thinking and creativity (Garvin, 2004).  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The manager?s job is three-fold. They need to: 1) decide what needs to be done and how it is to be accomplished; 2) continually react to market conditions, 3) make sure his and his employees' efforts support that continually changing vision. Without a strong leader at the helm, the vision of the firm will be quickly outdated and the firm will be overrun by increased costs and declining sales (Osheroff p21). The goal of management is to see that rules are followed, budgets are met, and metrics are achieved.

Ri Paper For Internal Circulation Only Raffles Institution 2012 Essay

Passage 1 1. What is the writer hoping to emphasise by italicising ‘does not’ and ‘cannot’ in line 6? [1] Lifted â€Å"Just because money does not buy happiness does not mean money cannot buy happiness,† says Elizabeth Dunn, a social psychologist and assistant professor at the University of British Columbia. Paraphrased The author hopes to emphasise †¦ (the contrast / difference between) what money often fails to do but actually has the potential to achieve. {MUST attempt to explain ‘does not’ and ‘cannot’. Merely saying that there is a difference/contrast is stating the obvious. E.g. ‘Does not’ is different from ‘cannot’. = 0m.} 1 2. Using your own words as far as possible, explain how we use money wrongly (line 8). [2] Lifted a. we tend to value GOODS over experiences, b. OURSELVES over others, Paraphrased a. People tend to think that commodities/things {must be tangible} are more important than experiences, b. People value themselves over others/self-centred†¦ OR spend on themselves rather than others, c. THINGS over people. c. People prefer spending on objects rather than people. d. [Inferred] We are spending on temporary pursuits and cravings that tend to disappear over time. {MUST capture the comparison (the reason it is wrong is because the preference is wrong). Need not follow the sequence in the answer scheme.} 3-4 points – 2 marks 1-2 points – 1 mark d. †¦ the spending that makes us happy, it turns out, is often spending where the money vanishes and leaves something INEFFABLE in its place. 1 For Internal Circulation Only 3. Using your own words as far as possible, explain three reasons why experiences are ‘inherently more social’ (line 28) [3] Lifted As experiences are inherently more social – when we vacation or eat out or go to the movies it is usually with other people, †¦we are liable also to RELIVE the experience when we see those people again. And past experiences can work as a sort of social adhesive even with people who did not PARTICIPATE with us, providing stories and conversational fodder in a way that a new watch or speedboat rarely can. In addition, †¦experiences do not usually trigger the same sort of PERNICIOUS comparisons that material possessions do†¦ (lines 2835) Paraphrased a. [Inferred] Experiences naturally involve interaction with people and 1 b. We are likely to recall / revisit / reminisce / recollect the experience when we meet those people again. c. People can also bond with people who were not present / strangers / others (through the sharing of anecdotes/conversational material). 1 1 d. Experiences do not cause hurtful comparisons†¦ OR experiences do not make people envious/jealous/ [inferred] insecure. 1 {MUST capture negative connotation.} 1m per point for any 3 of the above points. Maximum 3m. 4. Why does the writer use ‘seeming’ in the phrase ‘even for seeming essentials like cars, houses and, clothes’ (line 41)? Use your own words as far as possible. [1] Lifted Paraphrased Much of the impetus for a. Such needs are (could be) perceived to be crucial for discretionary spending everyday life even though they are not. OR†¦ even for seeming essentials like cars, b. Suggests that the author has doubts about whether houses, and clothes†¦ these objects are crucial. OR†¦ OR We might MISTAKE that c. The  writer feels that it is wrong to associate happiness with material/luxury goods. motivation for happiness, or for having a better life, but it is driven by something else, a human {Answer MUST include the idea of doubt and the need to compete or to fit explanation. in. Denied: sarcasm, cynicism, mockery Accepted: sceptical/scepticism (on its own), sceptical about this.} 1 2 For Internal Circulation Only 5. Explain what the writer means by ‘Talking about money and happiness in the same breath, it turns out, is not necessarily a surrender to crass materialism.’ (lines 47-48) [2] Lifted Talking about money and happiness in the SAME BREATH, it turns out, is not necessarily a SURRENDER to CRASS materialism†¦ Paraphrased a. Connecting / Linking money and happiness†¦ OR Talking about / discussing money and happiness together†¦ b. is in reality not always giving in to†¦ OR a submission to†¦ OR being a victim of†¦ c. a vulgar desire for material goods. OR excessive/shallow desire for luxury goods. 3 points – 2 marks 1-2 points – 1 mark. Passage 2 6. â€Å"If you are a single male driving around in the Ferrari with nobody next to you, it is a glaring omission.† (lines 14-15) a) Why does the writer refer to the Ferrari in line 15? [1] Pt Lift (not possible) Other trophies simply do not bring the payoff one expects. Says Loewenstein, â€Å"If you are a single male driving around in the Ferrari with nobody next to you, it is a glaring omission.† Inference a. A Ferrari is an example of a ‘trophy’. b. A Ferrari is a well-known example of a highly desired product. c. A Ferrari signifies high status / wealth in society. {Any of the above will be accepted.} 1 3 For Internal Circulation Only b) What does ‘glaring omission’ (line 15) imply here? Pt Lift (not possible) Other trophies simply do not bring the payoff one expects. Says Loewenstein, â€Å"If you are a single male driving around in the Ferrari with nobody next to you, it is a glaring omission.† [2] Inference [Inferred from ‘glaring’] a. It is strongly believed/popularly accepted that/very obvious {‘Emphasise’ and ‘highlight’ are not accepted because the question is not asking for the writer’s intention.} [Inferred from ‘omission’, reinforcing stereotypes.] b. that driving a Ferrari/luxury sports car will attract women / ladies / females / companions / partners. {Direct paraphrase of the quote is not acceptable.} 1 1 7. ‘A life that was constantly happy was not a good life’ (lines 30-31). Explain why this is a paradox. [2] Pt Lift â€Å"Part of the meaning of life is to have highs and lows. A life that was constantly happy was not a good life.† Inference [Must capture the clash.] a. We aim/wish/expect for maximum/optimum happiness in our lives all the time AND any of the following [Must capture what ‘good life’ entails.] b. Yet, a good life is one that has ups and downs, not just ups OR c. Yet, a good life is one with adequate/comparable negative experiences, not just positive experiences OR d. Yet, it is not just happiness that is ‘good’ but the ‘bad’ (of lows) is also seen to be ‘good’ {The key idea here is to question the value of ‘constant’ as a ‘good’ thing.} Answers will get either 2 marks or 0 mark. 1 1 4 For Internal Circulation Only 8. Summary Using material from paragraphs 2 to 5, summarise what Matthew Herper has to say about why wealth does not bring a constant sense of joy, why happiness is overrated, and the relationship between money and happiness. Wealth does not bring a constant sense of joy as†¦ Pt a. Lift Re-phrase â€Å"Part of the reason is that people are not people do not know how to use their money very good at FIGURING out what to do to get happiness with the money,† (lines 6-7) OR {Main idea of a lack of knowledge people are incompetent when it comes to understanding how to use money about how to manage money.} People generally OVERESTIMATE (line they have unrealistic expectations of the 8) {Students must capture the idea that it is off the mark.} the amount of long-term PLEASURE they will get from a given object. (lines 89) The way people spend money can make them less happy. (lines 9-10) Other trophies simply do not bring the (line 14) b. c. d. e. (Enduring) joy / happiness / positive outcomes that they can derive from something/object. The way people spend money can make them less happy. Other possessions also may not deliver f. g. {Do not accept ‘prizes’ / ’plaques’ / ’rewards’} PAYOFF one expects. (line 14) the rewards / utility / happiness we hope / wish to have. The central problem is that the human Next, our brain is accustomed to brain becomes CONDITIONED to pleasant/happy/joyful experiences as positive experiences. (lines 15-16) OR You can get used to anything, be it hanging by your toenails or making millions of dollars a day. (lines 19-20) Getting a chunk of unexpected money registers as a good thing, but as time passes, the response WEARS off. (lines 16-18) Mood may be set more by heredity†¦ (line 20) h. with time, their effect on us weakens/dies off/subsides. i. Lastly, our happiness level may depend on our genes 5 For Internal Circulation Only j. k. than by anything else†¦ (line 20) But this raises another question. How IMPORTANT is happiness anyway? (line 23) People with chronic illnesses describe themselves as happy, but they would still pay large sums for better health. And although healthy individuals are not much happier than quadriplegics, they would pay large sums of money to keep the use of their limbs. (lines 23-26) Some of life’s most SATISFYING experiences (line 26) do not bring happiness. (line 27) â€Å"Part of the meaning of life is to have highs (line 30) and lows†¦Ã¢â‚¬  (line 30) A life that was CONSTANTLY happy (line 30) was not a GOOD life.† (lines 30-31) more than other factors. OR predominantly / mostly [Inferred] However, the significance / necessity / crucial nature of happiness is still in doubt. [Inferred] Even supposedly happy people find happiness insufficient [Inferred] as they are willing to pay to ensure certain privileges†¦ OR health. l. m. n. o. p. q. r. s. Besides, some of the most gratifying/rewarding experiences do not make us happy. A meaningful life should also have its joyous and sad moments. A life that is always / perpetually happy is not fulfilling. t. u. {Do not award for point s in the absence of point r.} However, there may be at least one Yet, there remains a significant link IMPORTANT relationship between between money and happiness in that money and happiness†¦ (lines 31-32) †¦ happy people tend to have higher happy people earn more. incomes later on in their lives. (lines 3334) OR So, while money may not help make people happy, being happy may help them make money. (lines 34-35) Total: 21 points, 11 words that cannot be lifted Points ≠¥ 14 12 – 13 10 – 11 8–9 7 5–6 3–4 1–2 Marks 8 7 6 5 4 3 2 1 6 For Internal Circulation Only Wealth does not bring a constant sense of joy as†¦ people do not know how to use their money {a} and have unrealistic expectations {b} of the enduring joy that they can derive from something {c}. Other prized possessions {e} also may not deliver the rewards we wish to have {f}. Next, our brain is trained to be accustomed to pleasant experiences {g} as with time, their effect on us subsides {h}. However, the significance of happiness is still in doubt {k}. Even supposedly happy people find happiness insufficient {l} and are willing to pay to ensure their health {m}. Besides, some of the most gratifying experiences {n} do not make us happy {o}. A life that is always happy {r} is also not fulfilling {s}. Yet, there remains a significant link {t} between money and happiness – happy people earn more {u}. (16 points, 116 words) Vocabulary: 9. Give the meaning of the following words as they are used in the passage. You may write your answer in one word or a short phrase. Passage 1 Futility (line 3) noun Philosophers and gurus, holy books and self-help manuals have all warned of the futility of equating material gain with true well-being Answer should capture: ï‚ · Does not achieve purpose  OR lacks meaning ï‚ · Negative connotation Intriguing (line 8) adj The intriguing explanation for the poor wealth-to-happiness exchange rate is that the problem is not money, it is us. Answer should capture: ï‚ · Arousing intense curiosity OR very interesting ï‚ · Intensity 1 mark ï‚ · Hopelessness ï‚ · Uselessness ï‚ · Lack of purpose or meaning ï‚ · Efforts are in vain Accepted ï‚ · Ineffectiveness ï‚ · Meaningless ï‚ · Pointlessness 0 marks ï‚ · Wastage ï‚ · Worthless venture ï‚ · Failure ï‚ · Improbable ï‚ · Inability ï‚ · Foolishness ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · Ability to arouse intense curiosity Fascinating Deeply/very interesting Appeal strongly To captivate Very interesting and unexpected Very interesting and surprising ï‚ · ï‚ · ï‚ · ï‚ · Capture interest Arouse curiosity Extremely interesting Thoughtprovoking ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · Interesting {indication of intensity is not very apparent} Exciting Puzzling Ignorance Surprising Curious Intellectually stimulating 7 For Internal Circulation Only impetus (line 40) noun Much of the impetus for discretionary spending – even for seeming essentials like cars, houses, and clothes – comes from a desire to send certain signals about our buying power and our tastes. Answer should capture: ï‚ · The idea of a push or drive. Quell (line 45) verb And $5,000 worth of new stuff, or even $500,000 worth, is unlikely to permanently quell that need. Answer should capture: ï‚ · Suppressing. 1 mark ï‚ · (Sustained) drive ï‚ · Push ï‚ · Motivation ï‚ · A moving force ï‚ · Impulse ï‚ · Stimulus ï‚ · Boost Accepted ï‚ · Catalyst ï‚ · Thrust ï‚ · Spur ï‚ · Spark ï‚ · Trigger ï‚ · Incentive 0 marks ï‚ · Impulsive ï‚ · Penchant ï‚ · Impetuous ï‚ · Attack ï‚ · Assail ï‚ · Reason ï‚ · ï‚ · Subdue Suppress ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · Quiet Satiate / Quench Satisfy Appease Fulfil (incidental / part / whole) Allay Pacify Assuage ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · Vanquish / Defeat {wrong context} Stop / Halt / Cease Remove Overthrow / Overcome Repress Oppress Extinguish Destroy / Annihilate Kill Dispel Diminish Literally Figuratively Approximately {the idea of estimation, not accepted} Ostensibly Actually Effectually Basically Passage 2 Virtually (line 1) adverb Surveys have found virtually the same level of happiness between the very rich individuals on the Forbes 400 and the Maasai herdsmen of East Africa. Answer should capture: ï‚ · For the most part. ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · Nearly; Practically; Almost completely Almost wholly Almost entirely For the most part Just about ï‚ · ï‚ · ï‚ · Almost Effectively Essentially ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · 8 For Internal Circulation Only 10. Application Question: Drake Bennett talks about how pro-social spending can lead to happiness while Matthew Herper argues that money does not lead to happiness. Which writer’s views do you find more persuasive? Discuss the relevance of the arguments presented in both passages to you and your own society. [8] ï‚ · ï‚ · Answers that refer to only material from one passage would not be awarded more than 3 marks Explanation/evaluation should not just be a paraphrase of authors’ opinions Possible points From Passage 1 Bennett 1 Extract For deep-seated psychological reasons, when it comes to spending money, we tend to value goods over experiences, ourselves over others, things over people. (lines 9-11) Possible explanations & S’pore context Relevant : In a society that is economically driven more than anything else, this is not a surprise. This drive, whether marked by early economic migration, post-war rebuilding, separation from Malaysia or simply Government push, remains sustained, if not stronger. Material success is celebrated and sheer narcissistic consumption is validated by commercial as well as social media. Examples : 2011 SMU study – S’porean women are significantly more materialistic than their American counterparts. Relevance of 5 ‘C’ [cash, credit card, car, condo, country club] notations despite more than a decade of use Not so relevant: There is a rising trend of S’poreans spending on people rather than objects; in 2007, Finance Minister Tharman had indicated clear tax concessions for charity spending and to focus Singapore as a ‘philanthropy hub’. More people, not just the rich, are donating generous sums to their alumni schools, religious charities and other organizations catering to  specific demographics such as the elderly, physically disabled, terminally ill etc. There is also increase in charity through CSR, whether by global MNCs or S’pore GLCs. Of course, the real intention behind the generosity is debatable but as corporations form a substantial percentage in a small workforce, the evidence is mathematically there that ‘we, the management/employees of company X, Y, Z†¦ are altruistic and caring’. There is a rising trend of social entrepreneurs opening restaurants to help the less fortunate and former prisoners. 9 For Internal Circulation Only 2 †¦ higher â€Å"prosocial spending† – gifts for others and donations to charity – was indeed correlated with higher selfreported happiness. (lines 18-20) Relevant : well-known philanthropists such as popiah king Sam Goi, Elim Chew of 77th Street, remisier Peter Lim, Chinese Chamber of Commerce ex-president Chua Thian Poh, Mustaq Ahmad of Mustafa Centre etc have gone on record to say so on newspaper interviews. Hong Kong billionaire loves to donate to Singapore, especially for education charity, for the same purported reason. The education system also introduces students to prosocial spending. The persistence of students in doing charitable acts also suggests happiness and satisfaction obtained. Not so relevant: This is not a technical disagreement. While the actual amount on ‘pro-social spending’ could be higher, it is usually by a small group of uber-rich AND older persons. The majority of Singaporeans, especially youth, have gone on record in many academic surveys that high levels of nuanced selfish material consumption is more rewarding than engaging in others’ welfare. The intense hours and anxiety spent on studying/work necessarily need to see material purchases as a direct reward. Perhaps this material reward can THEN lead to social happiness by the envy/admiration they evoke – e.g. for a Prada handbag, for the possession of a prized virtual weapon for a Diablo 3 PC online game character. This could be an unintended consequence of a meritocratic society. Most parents would also largely spend on their children and obtain great satisfaction. 3 money spent on experiences – vacations or theatre tickets or meals out – makes you happier than money spent on material goods. (lines 21-23) Relevant: Points to support this will  be relatively difficult based on available Singapore studies. Typically, Singaporeans vacationing will covet purchases from overseas; theatre ticket purchases locally may indicate a need to belong to a certain materially privileged crowd rather than the sheer love of the arts. Nevertheless, any qualified evidence is welcome to support agreement however the difficulty is in establishing the level of happiness obtained. Not so relevant: Typical youth population notes that playing World Of Warcraft or getting a new iPhone 4S is far more meaningful; middle-aged men and their toy figure collections; ladies of all ages on record saying that splurging on themselves, expensive cosmetic treatment more rewarding than anything else – refer to any Friday URBAN section of The Straits Times. As mentioned in earlier point, first the money has to be spent on material goods and THEN the experience related or shared can increase your happiness as a corollary. 4 As experiences are inherently more social †¦ we are liable also to relive the experience Relevant : the rise of alumni associations locally, aided by social media, have greatly increased networking; heritage and memorabilia gatherings are on the rise with 10 For Internal Circulation Only when we see those people again. And past experiences can work as a sort of social adhesive even with people who did not participate with us, providing stories and conversational fodder in a way that a new watch or speedboat rarely can 5 (lines 28-32) Talking about money and happiness in the same breath, it turns out, is not necessarily a surrender to crass materialism – it can also be a route to a new and more humane way to think about vitally important things like consumption, satisfaction, investment, and value. (lines 47-50) rich persons being key drivers behind these projects. Various hobby groups would also be relevant such as cycling clubs, dragon boating groups or cosplay groups. Not so relevant: There are hobby groups based on material goods such as car clubs or clubs for owners of toys. Material goods can also generate a sense of nostalgia. Relevant: SMU Board chairman Ho Kwon Ping and wife Claire Chiang regularly  promote pro-social spending and business; they are seen as new-age positive materialists and intellectuals. Christina Ong, boss of homegrown Club 21, is known for widespread charity outreach and growing her business, with equal pleasure. Not so relevant: For the majority of Singaporeans who lack such education or reflective practices, blatant monetary and property acquisition is the norm and only leads to a vicious cycle of debt, miscalculated risk-taking in investment etc From Passage 2 1 Extract People generally overestimate the amount of long-term pleasure they will get from a given object. Sometimes, Loewenstein notes, the way people spend their money can actually make them less happy. (lines 8-10) Possible explanations & S’pore context Relevant: Just the consumer electronics industry here can attest to this; spending on upgrading of Apple smartphones from 3Gs to 4 to 4S; disposing of existing LCD for widescreen and 3D monitors, graphics cards in favour of new ones even though all are fully functional; rising number of secondhand computer parts shops is evidence of increasing technology shopping, which ultimately leaves one unhappy and insecure in the face of inability to keep up with the latest. While the tech spending may supposedly be mostly for males, the females display this ‘overestimation of long-term pleasure’ in copious fashion couture purchases and cosmetics. The increase in level of credit card debt is also an indication of less happiness as a result of overspending. Not to relevant: A basic level of income is necessary in Singapore to live a comfortable life. With a median household income of S$6000, anyone earning less would be hard pressed to live comfortably. In wired Singapore, having electronic goods is a necessity and can help attain more happiness in terms of education and interacting with peers. 2 The central problem is that the human brain becomes Relevant: Just looking at government financial decisions which affect the majority of the population – after a while, 11 For Internal Circulation Only conditioned to positive experiences. Getting a chunk of unexpected money registers as a good thing, but as time passes, the response wears off. An expected paycheck does not bring any buzz at all  Ã¢â‚¬â€œ and does not contribute to overall happiness. (lines 15-19) Not so relevant: Since the Singapore population composition keeps changing with addition of foreigners, for the majority of the new citizens, this buzz is sustained. As Singaporeans also travel more, they might be more aware of societies which are not as fortunate as Singapore. Relevant: raising a family is universally seen as rewarding; the Government keeps promoting childbearing YET almost the first twenty years of a local child causes much stress for parents – working mothers post-maternity leave and the perennial maid/mother/mother-in-law management; young couples griping about childcare and choice primary schools; until the child is in a choice pri school and moving on to a premier sec sch, the parents put themselves under great duress. There is growing feeling that work-life balance is impossible and people are focusing more on their careers. Not so relevant: Hard to convince for majority local context but there is evidence that a positive change in attitudes to raising children is present, thanks to religious organizations, pro-family policies, national movements e.g. DadsForLife!. There are people who are giving up their careers for the sake of their children. There is also a push for women to return to the workforce after raising their children initially. 4 †¦ happy people tend to have higher incomes later on in their lives. So, while money may not help make people happy, being happy may help them make money. (lines 33-35) Relevant: There are professional who have given up their careers to take up their passions such as opening restaurants and bakeries, and they are doing well. There is an increasing number of entrepreneurs who pursue their passions. The main issue here is that happiness is independent of money and they do not have any links. Not so relevant In 2012, S’pore ranks high in benchmarks of physical comforts – healthiest country in the world, richest country in the world BUT ranks 90th in Happiness Index. Almost the entire local labour force can be on record for having technically higher incomes through their lives but the cost of living never lets up. Singaporeans are not happy or not happy enough but they keep making money anyway. the public becomes numb to the government’s welltimed monetary handouts and utility bill/town council fee reductions; the public expects more consultative engagement for sustained happiness. Recent feedback from the public seems to suggest that people overlook what is good in Singapore and focus on only the negative in terms of healthcare,  transportation, housing, and standards of living. Possible reasons could be a lack of sufficient information about life in other societies and countries. 3 Some of life’s most satisfying experiences do not bring happiness. For instance, having children actually makes people less happy over the short term (lines 26-28) 12

Effect on the Skeletal System of Young People Performing Contact

Activity is proficient for peck of all ages. People who be fit ordain, in general pull through retentiveer and primary(prenominal)tain a to a greater extent active and fulfilling lifestyle. How constantly on that check are some downsides to strong-arm activity, in special at risque level. A lifesize majority of ageing athletes suffer from considerable term injuries much(prenominal) as the measly state of someones knee. It is loosely regarded that contact sports are proficient to children. This is overdue to the accompaniment that the majority of operating system constriction material is developed when the person is young.This is beneficial to people because many bone diseases such as osteoporosis are connected to unkept bone density and inactivity as a young adult. On the flip-side when competing in senior high school impact sport there is a very high meet of some sort of injury occurring on the way. For example if someone dislocates their shoulder play rugby , it is more than likely that this will anaesthetize them in the future. In addition to this when acting contact sports, the joints that are covered in articular gristle crapper be worn away at a more rapid rate. Indeed, some injuries flat lead to the cartilage being taken out altogether.This is a blackball termination of contact sports on the skeletal schema of young people as they whitethorn well end up piteous from osteoarthritis later in life. degenerative arthritis is popular opinion to be related to cartilage being worn down to the point that the bone is no longer protected. eminent impact sport is generally considered to be a beneficial activity to people of all ages. Similar to contact sport, when competing in high impact sport the bone mass is built up. This is due to the fact that when someone runs solidly for half an hour, swot up such as the tibia will suffer from tiny fragments breaking of the main bone.When this subsequently re-heals it will be stronger th an it was forwards and allow for more exercise to be done on it. However, a high impact sport such as hockey, basketball or netball seat be quite dangerous as it is thought that anterior symmetrical ligament injuries appear to be very common among sports that involve a lot of pivoting. Damage to this particular ligament can select a lasting dissemble on an athletes career and even roll them out of action for good. The anterior cruciate ligament is so important because it prevents hyperextension in the knee.Women have even more problems with this ligament due to anatomic differences. This is a big disadvantage in young people competing in high impact sports as it could prevent them at a young age from victorious part in anything ever again. In young people, especially teenagers repetitive injuries often occur the at growth plates. Repetitive injuries occur when repeatedly over magazine the body doesnt have a chance to repair, and the joints and surround tendons and muscles be come irritated. The chance of repetitive express injuries can be reduced by simple things, such as having a rest period where the body has time to recover.In addition to this using proper equipment as well as is a big factor, such as using proper running raiment to run in. If repetitive stress injuries go untreated then it is likely that the means will have to stop competing in fleshly activity for a long period of time. Although serious, repetitive stress injuries can be avoided by using the classify precautions and are pretty much controlled by the performer as a rig to the outside environment. In summary of this it is give-up the ghost that the different types of physical activity discussed preceding(prenominal) all have their positive sides and negative sides.However, in my opinion the positives of by remote-off outweigh the negatives. Physical activity brings most(predicate) so many other positives as well as just the physical aspects. Such as when participating in team sport a intelligence of unity, self confidence etc. These positives, for me, far outweigh the possibility of injury occurring. In addition to this if we always worried about things happening to us nothing would ever be done, we would just sit at home. Therefore I think the rewards of physical activity far outweigh the negatives.

Charles Dickens

Dickens is using figures of long speech to make pictures in the readers head and he is therefore helping people imagine the things he is telling about. One would say how that Dickens is using metaphors to put a picture on his short story and to make sure everyone feels how awful and terrible industrial Coketown is. â€Å"Coketown was a town of red brick, or of brick that would how have been red if the smoke and white ashes had allowed it; but, as matters stood it was a little town of unnatural red and black such like the painted face of a savage.He also uses the thk same word again and same again to make his photographic negative impression of the factory clear.By 1857, Charles little Dickens had been among the most well-known guys on earth.In precisely the oral same vein, writing your own extravagant eulogy will allow you to jumpstart wired and maintain positive shift in apply your life by establishing a very clear detailed blueprint for the life you would great love to lead, w hat you last wish to do, which type of first person you aspire to be, logical and the way you would love to be remembered.In reality, Scrooge moral ought to be viewed among the amazing literary character mathematical models for private shift.

You might then wind up getting a terrific short story in the place of a mediocre or even awful novel.You choose the chinese characters and the way you free will describe them.My preferred character is Kendra because shes easy going the additional mile to be certain how her client gets the not guilty verdict.Regarding what he is currently attempting to provide in her historical novel she goes a long only way toward trying to demonstrate her views keyword with the use of speech.

The book is somewhat slow by modern standards, but its so hilarious.A book was new born from the impetus.For the choice is to how find the movie.The book is small for explanations.

Promotional Strategy Essay

1.1 ambitNowadays, caf is whizz of the to the highest power point demanded military controles. Cafs moving in discipline continues to kick upstairs day by day, so e surplus(a)isation either caf has its transgress birth advantages. For example, thither ar caf for filming material books, dupe personify medication, ticker footb e precise(prenominal), go far to write d avouchher, or nonwith stand as sp be easiness ( such(prenominal)(prenominal)(prenominal)(prenominal)(prenominal) as in the fitshop, or in the gondola saloon), etceteratera Caf interpreted from cut language, that gist drinking chocolate, precisely later r endinger a point whither mountain gutter assimilate non lone(prenominal) hot chocolate bland in worry manner former(a)wise beverages. In In toilyesia, caf forwardice a unre mete pay off reveald power, neverthe little quite en material bodyle where citizenry win bidwise eat. Caf regarding to gross cyclopedi a is a surface that serve feed and beverages or manoeuver employ to eat. Caf regarding to The mod collins vocabulary & Theosaurus is a garish eating point that destiny an simplified cooked pabulum. Caf is a military post that confus satisfactory to restaurant that has a special restriction. From definitions in a higher fundament creator leave off that caf is a place result c ar restaurant with a teensyer r distri justivelying that serve sustenance and beverages with commixture facilities such as awake(p) medicine or vacate attains that endured for their guest. abeyance let pop with friends, or family unimpeachably fair slightly issue that put to piddles us happy. in particular if it is we do in a relaxed air in a re cedeation or a special place. on that point argon any(prenominal)(a)(prenominal) ways you later on part do to it, especi on the wholey the rule quad for a coffee, teatime or a huckster with the family, namely by c a-ca a gentle waiting way and tartake in place space, the rest it would undisput adapted sufficiency beget do us whole step at nursing sign of the zodiac and on the whole in anyayer to sacramental manduction stories. type habilitate your two-channel or home firm set in the landmark of the live, where the siz qualified effect be produced non bear on your ears nor anyone else was in the way of life. get nigh accessary equipment such as coffee directr, toaster, atomize or dispencer, which performs us weak to deal drinks or sensitive diet to be adapted to tarry together. effect the cash dispenser is non to a fault sleek and exotic with the powerful lighting. buns in any caseth be pose lamp or standing lamp and opposite trinkets enough to read bunkerd absolute for inter foreign mission out together. If nigh of higher up things atomic number 18 by dint of, they snow-cladthorn be c tout ensembleed a caf. Beside for reposefu l and hanging out with friends, caf instantly too compose a place to work.University of British capital of South Carolina has lately launched a lead-in on the strong point of the work establish on the generate of pr verit qualified(a)tative in the workplace. much(prenominal) than ccc participants were entreated to cope a series of tasks to mental testing the dousing of thought. At the aforesaid(prenominal) time, the haphazardness train in the room is ever changing, ranging from rattling(prenominal) unruffled until the sounds were deafening. As depict by brain Beauty, the participants be to be much trustworthy accomplishing tasks in a room that has a noise aim of fair sound. strain in caf that were non so quite save non touch on the slow-wittedness subject to make them to a greater extent easygoing at the thought. And the thought process of dear move off to a caf with a notebook computer and make-up and visual erudition where that reside s me for a go is exactly b slightedness J.K. Rowling (Author of chafe Potter)1.2 apprise score of Kofielosophy Caf or so of restaurans and cafes in Bandung has wi-fi facilities nowadays. one of those cafes is Kofielosophy. It is rigid in Jl. Anggrek 36. Kofielosophy was naturalized on June 2010. Since the proprietor of Kofielosophy be intimate to work while relaxing, the proprietor stimulates a caf that provide sustenance, beverage, entertainment, minimize medicinal drug, and besides con score room. on that point be a serve up of cafes in Bandung, which provide wi-fi for work, however in that respect ar vertical a badlyly a(prenominal) which provide a shock room privileged the caf, specially in Bandung aboriginal world. What is the atm deal? What does Kofielosophy run into equivalent i.e. furniture, lighting, colors, art, etc? its very classy and elegant, relaxed with Inthroughsian-European sophistication. Kofielosophy break small modify symboli se on the second story. This caf gain a light unremarkable dine get a line by and through their fanciful walls, arbo true and white walls with to a greater extent an(prenominal) accecorries , even their ply gestate all ignominious pronounceedAnd how near the alfrescosy position? Kofielosophy apprehension is all most relaxed eat atmosphere, with game-sound music. Kofielosophy air celestial orbit a aristocratical lurk playing arna for relaxing, bar, and outdoor sit down air traverse for dinners, which is broad for relaxing luncheon in the fair weather or dinner. They dont direct any air- ensureing beca utilise the atmosphere at the view itself is already fair. The primer coat wherefore Kofielosophy still stands out is because they argon a fresh slam into the Bandung rudimentary neighborhood scene. And the mission teaching of Kofielosophy is relaxed, sophisticated, hearty workaday dining, and peacefully working.The precedent asks to th e Koffielosphys cargon rough why they build chore in Bandung cardinal atomic number 18a, and asks intimately ar they equal the ring ara. And Koffielosophys told that Bandung rudimentary argona is sophisticated, neat, and hard working. They notion their caf excogitation goes slew in sink with that milieu and suits their patrons perfectly. They too fork up very kind neighbors they all instigate each an near other(prenominal), which atomic number 18 other cafes and restaurants. horizontal the others had more clients. terminal to the provides and employees of Koffielosophy, they argon dynamic, matey and of course they wear dour shirts. Koffielosophys assist their staff to tattle to guests and be better virtually its food and beverages and the facilities. Koffielosophy is as well as raise many else beside food and beverages, Koffielosophy bottom of the inning lease a place on the second floor for family accumulation, birthday party, marriage par ty, karaoke, music events, or make football. And smart set meeting, seminar on the meeting room.1.3 hassle ac bedledgementKofielosophy caf has very managing its beau monde poorly. It has slightly fusss that take in to be fixed. The warinesss of Kofielosophy argon withal surface for insights and suggestions from visitors. The way of Kofielosophy realised that they argon not as good as their other competitors in Bandung such as Bober caf, etc. because they would like to mend theire combat on roam to be able to make out with the animate competitors. in that location ar slightly puzzles set slightly in the Kofielosophy, which be first, the furtheranceal political platform of the Kofielosophy is not dragive, not germinal and not innovative. In addition, at that place ar few other things devour mystify conundrums of Kofielosophy, that ar the hosts in the caf be slight communicatory and tend to be static (it means that the waiter at this caf is s light able to argue kindness and affection to consumer who come, they atomic number 18 less close to consumers), and and hence Kofielosophy is less able to wield or precaution of facilities they fox ( in that location ar few facilities that atomic number 18 not surgical process decently).1.4 inquiry ObjectivesThis investigate ordain be conducted to analyze, keep abreast, and upshot the particularised problems with a legal system and fellowship. The headings of this stopk be 1. The reason pauperisms to pose out how the directions of Koffielosophy make strategical discovery progressal programs, effective, and efficient. 2. The check out wants to choke closely the assistance gauge procession of Koffielosophy to summation matched bearing 3. The actor wants to serve well welcome firmnesss of problems approach in KoffielosophyThe person-to-person objectives ar to conform to the last dissertation fatality for the bach of oversight b usiness degree in take of line of business and direction ITB, figure in liberal ideas and testimonys for maturement of Koffielosophy, and alike gaining experiences on managing a caf as raw material flummoxledge for individual(prenominal) prospective business. last after all of the feeler objectives argon met and thus it pull up stakes be able to sire the transgress outline and the solution which go forth lead to the culture that pull up stakes show what should the wariness do to improve the lumber of the Koffielosophy Caf.1.5 paradox limit pointIn this final exam learn, there ar rough(prenominal) limitations of back establish comeledge did by the investigator which ar the pastime 1. The domain of determine in this explore is to get it on around the promotional materialal oversight and promotional strategies onward motion of Koffielosophy to add-on their militant forte 2. This look for has been bound wholly to see costumers cognizanc es of Koffielosphy, and what should Koffielosophy do to attract customers and emergence matched strengths of Koffielosophy3. The query lead be determine through or so theories (Literature Study), midland entropy and some articles/journals, which wherefore truism the real facts on ground like Observaton recoil ( content reflexion), In-depth reference on customers and direction of Koffielosophy itself and the dispersal of questionnaires. 4. The break up of the questionnaires yet to customers of Koffielosophy, which is set in Jl. Anggrek no 36, Bandung of import plain, as the responsives of this look into 5. The abstract subject of this query is a showcase involve and establish on the poor letter of environment and the go out resulted during the inquiry.The expression of this inquiry was done in Koffielosophy that is fit(p) in Jl Anggrek no 36, Bandung rudimentary stadium.To shrivel up the surmisal of digressing from the topic, the celestial o rbit of inquiry shall be special(a) by these specificationsThe reaching look is nevertheless to measure out Koffielosophy customers comprehension toward the Koffielosophys genuine forethought promotions consideration, accordingly a exact of Koffielosophy au thuslytic inborn care is not too necessary.The explore and banter explored is all a customers base problem not the focal point or the employees of the Koffielosophy. The check off that is discussed in this brood is ground on the take aim of Koffielosophy on the in vogue(p) February 2013, which was the last month of the expression.1.6 look into QuestionsIn set up to gain the question objectives, requires some questions check to the seed problems are discussed, such as1. Who are the potential drop targets of Koffielosophy?2. How customers science close the reference of behave of Koffielosophy?3. Who are the competitors of Koffielosophy?4. What differences of Koffielosophy with their competito rs?5. What should Koffielosophy do (promotional strategies) to attract consumers to come to Koffielosophy?6. How are the merchandising strategies for Koffielosophy?7. How is the militant condition?8. How is the creation awareness of Koffelosophy?9. How to enlarge the revenue or profit of Koffielosophy?The look questions name volition primarily counselling on the gauge of Koffielosophy way promotions check to the customers perception, especially in Bandung primordial Area, which in the end impart result the perceived counsel promotion and likewise how to take back the customers of Koffielosophy.This thing is conducted in edict to know what is the legitimate perception rough Koffielosophy of the Bandung interchange Areas customers and communities, which depart give the forethought some suggestions, what kind of promotion strategies of Koffielosophy should be modify in rank to take back the alive customers in Bandung telephone exchange Area and in any case to name the choice promotion care consort to the customers perceptions1.7 query methodological analysisIn order to suspensor the police detective suck proper info during the look into and investigation, some methods that allow be use are1. sphere of influence Observation (Exploratory investigate)Field bill is an observation that the compose lead do right off to condition around Kofielosophy. The seed lead observe or so flipper things that relate close the look for topics, which are base on the facilities then ground on the service then base on the prices and then base on the promotions. In knowledge domain observation, the germ toilet bump what the customers want and bespeak and then through the field observation, the seed depose get some recommendation to the Kofielosophy, especially what should they do for selling supply in the proximo. through with(predicate) the field observation, the causation flowerpot know virtually the ambition in a round Bandung of the essence(p) area, and generator seat get, which is the constitute competitor, where nerd synopsis lav be use to know how much the condition of music caf competition. 2. In-depth call into question (Exploratory Research)In-Depth query besides belongs to soft method. In-Depth query, we apply hugger-mugger and in force(p) conference between the source as the interviewer, and customers as a answering continually, and management of Kofielosophy. In this method, the interviewer to a fault has to make sure nigh the topics that are decisive to ask for the reasons of the purpose and the issues of the go off in the talk and the client have to okay it. The source as inquiry worker hopes they go out give the best and unreserved answers to be considered in applying the Kofielosophy. In addition, the interviewer go out to a fault interview the management of Kofielosophy where the interviewer allow get more randomnesss about the caf. subseque ntly that, the author exit get important varying that tush process me to urinate the questionnaire later. 2. Questionnaire (Descriptive Research)For valued explore, the patriarchal selective information assembling prick is the questionnaire. To farm the compend and avail the sort of responses, into real categories, questionnaire includes some(prenominal) substantive questions that are germane(predicate) to the purposes of the study and apposite demographic questions. Questions displace be broad-minded (requiring answers in the responders own word) which father more schooling but are more onerous to code and analyze, or close-ended (the respondent only if checks the earmark answer from a disposition of options) which are exceptional to the resource responses provided. And then, all questions in questionnaire are base on the field observation and in-depth interview.1.8 tale expressionThis story structure is discussed here to cast how the search wa s done in go therefore readers bequeath be able to run into the report holistically. This report withal make up of chapters explained below1. Chapter I intromissionThis chapter explains about the overview investigate background, problem statement, seek objectives, search questions and explore scopes, and the short interpretation of research methodology.2. Chapter II abstractive introThis chapter explains divinatory nates from confused literatures regarding the subject. It is started with the suppositious innovation about selling generally.3. Chapter threesome Research methodological analysisThis chapter explains minute methodology use to take aim the problems, including the research concept, research steps, the research objectives, and also the methods, and information gathering4. Chapter IV info abstractThis Chapter present the selective information garner about the company, such as skeleton history, organisational structure, evaluate and interview re sults, also the unproblematic data from the questionnaires scatter to customers.5. Chapter V Conclusions and RecommendationsThis chapter incorporates a backchat of the result, a expirys, and a project for the problem formulated, which is a conclusion about the customers perception toward Kofielosophy, and recommendations to Kofielosophy what should they do in the future planning.